Nanjing University
M.A. in English Language and Literature
First-Class Scholarship · Graduate Student Union leadership · Organized 10+ major campus events · Secured collaborations with iFLYTEK and SHEIN
Hi, I’m
Ding Yixiao
AI Product · User Growth · Content Strategy
M.A. candidate at Nanjing University, Class of 2027. I have worked across AI product development, creator growth, and content strategy—turning user needs into clear solutions and validating them with data.
01
Data
SQL / Excel / Python · Segmentation and performance analysis
02
Product
User insight · PRD · MVP · User testing
03
Operations
Content strategy · Creator growth · Campaign mechanics
04
Languages
Fluent English · French Level 4 · Cross-cultural communication
5Internships across industries
Fluent EnglishFrench Level 4 · Cross-cultural communication
Data × Product × OpsFrom insight to execution
AI WorkflowPrompt · Prototype · Test · Iterate
Campus & Global Experience
Making things happen on campus,
learning across cultures.
At Nanjing University and Ocean University of China, I took active roles in student leadership, campus events, and brand partnerships. Learning experiences in the UK, the US, and Switzerland taught me to adapt quickly across languages and cultures.
Ocean University of China
B.A. in English
National Scholarship · Provincial Outstanding Graduate · Class monitor and Student Union experience · Minor in International Organizations and Global Governance at Peking University
Honors
- 01National Scholarship
- 02Nanjing University First-Class Scholarship
- 03Provincial Outstanding Graduate
International Experience
Learning and living
across cultures.
From a year at a primary school in Manchester to the Penn summer program and UNITAR study in Geneva, these experiences shaped my sensitivity to language, context, and how people understand the world differently.
- UNITAR study program in Geneva, Switzerland
- Innovation and Leadership English Summer Program at the University of Pennsylvania
- One year at a primary school in Manchester, with early immersion in an English-speaking classroom and cross-cultural environment
Internship Experience
Where I have solved real problems
Start with the role, then expand to see the decisions and work behind it.
01
KuaishouVertical Operations Intern — User Growth
KuaishouDrove growth across the fashion and beauty ecosystem through creator segmentation, content strategy, and scalable operating mechanisms.
41.8% → 61.6%Top creator coverage
788MCampaign views
15Creators reaching 100K followers
Data Analysis
Built creator segmentation and growth dashboards around views, follower growth, and viral-content rate; identified supply bottlenecks and high-potential creators, then improved segmentation and resource matching to raise top creator coverage from 41.8% to 61.6%. Built an LLM-agent review workflow to speed up diagnosis and strategy iteration.
Content Strategy
Identified students’ summer beauty needs and independently planned the Summer Beauty Diary and Boys’ Glow-Up Training Camp. Designed creator supply, rankings, check-ins, and mentor interactions while coordinating design, media buying, MCNs, and creators. The campaigns generated 788M views, 202 videos with over 1M views, and 7 videos with over 10M views.
Creator Growth
Built a segmentation–diagnosis–strategy–resource–review growth system with differentiated actions for each creator lifecycle stage. Documented the playbook as an operating SOP, grew a core creator from 720K to 1M followers, and helped 15 creators reach the 100K-follower tier.
02
ANTA / Arc’teryxMerchandise Strategy Intern
ANTA / Arc’teryxUsed product, inventory, price-band, and competitor data to support assortment and merchandise decisions.
1,000+ SKUAssortment managed
+10%New-product sales attainment
Business Strategy
Managed an assortment of 1,000+ SKUs and used SQL and Excel to analyze sales, gross margin, and inventory. Identified regional assortment mismatches, supported cross-region transfers, and turned the findings into assortment and inventory decisions.
Growth Strategy
Identified high-potential categories through competitor, price-band, and consumer-trend analysis. Contributed to spring/summer product planning and assortment strategy, coordinated launch execution across procurement, supply chain, and operations, and improved new-product sales attainment by 10% quarter over quarter.
03
Yilin PressProduct Operations Intern
Yilin PressTranslated teachers’ real needs into content planning and digital delivery for an education product.
200+Knowledge points
80Audio and video assets
User Insight
Conducted competitor research and frontline teacher interviews for an English-learning product, analyzed features, content structures, and user pain points across leading products, and produced an eight-page market report that translated feedback into content topics and product requirements.
Product Delivery
Contributed to the Keke Lian app from requirements through launch. Designed chapter structures and multimedia content plans, coordinated the delivery of 8 chapters, 200+ knowledge points, and 80 audio/video assets, and completed textbook-version adaptation and launch acceptance.
04
SiemensIndustry Operations Intern
SiemensSupported B2B industry research and a strategic partnership project with decision-ready analysis.
RMB 100M+Partnership order
B2B Operations
Contributed to the Tsingtao Brewery strategic partnership project and produced research and analysis that supported Siemens in securing an order worth over RMB 100 million.
05NBNebula BrandsOverseas Marketing Intern
Explored growth opportunities through KOL partnerships in overseas content ecosystems.
20+Overseas KOLs
+50%Exposure growth
Overseas Operations
Led overseas KOL outreach and collaboration with 20+ creators, increased exposure by 50%, and identified under-served, high-potential growth categories.
Selected Project
What I have built
From finding the problem to building a solution users can test.
01 / 04Product Home
RedBridge
A Cross-cultural Search Assistant for Overseas RedNote Users
Overview
RedBridge helps overseas users turn natural English needs into locally meaningful Chinese search paths. I took the product from concept to MVP, tested it with 50+ overseas seed users, completed four iterations, and improved AI accuracy by 15 percentage points.
My Contribution
Owned user interviews, requirement prioritization, PRD, prompts and AI workflow, MVP development, analytics instrumentation, and user testing. Iterated on search-query generation and contextual interpretation using feedback and evaluation results.
50+Overseas seed users
4Product iterations
+15pctAI accuracy
English Intent →Local Chinese Queries →Context Decoding →Search Refinement
Visit Live Product
View Project Details
User Problem
- English needs do not map directly to the way local users search in Chinese
- Overseas users often miss the cultural context behind Chinese internet language
- Literal translation can send search results away from the user’s real intent
Solution
- Cross-language search bridge: turn an English intent into locally natural Chinese search queries
- AI context decoder: explain Chinese content in a way overseas users can understand
- Use analytics, user feedback, and evaluation sets to validate and improve output quality
Beyond Work
What keeps me curious
RedNote · Content Creation
Documenting life while observing how content is understood and shared.
Lifestyle / Content Creation / Everyday Observations
Reading
Long-term interest in fiction, nonfiction, and social and cultural writing.
Writing
I keep notes on everyday observations and write regularly.
Running / City Walks
I like exploring cities on foot and at a slower pace.
Cross-cultural Observation
I stay curious about how language and internet culture differ across countries.